Top 20 investors in North America with the biggest sum of funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in North America that have invested over the last 2 years. They are actively investing in Marketing industry.

Amount of money raised in funding rounds in North America is $30.4B, which is 58.6% of the total amount of money raised in the Marketing industry over the last 2 years.

Top 20 investors in North America with the biggest sum of funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The majority of VCs are located in The United States while others are in Canada. The most common city is New York which is home to 7 funds. There are also funds from San Francisco, Menlo Park and Boston. These VCs tend to invest in startups from The United States, but also invest in startups from Japan and Canada. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Banking. They also invest in Business Development, Social and Real Estate.
• Important Years – The oldest fund in the sample was founded in 1869 and the newest one in 2020. In 1869 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2000 to 2020. For some funds, 2020 was the year with the most amount of deals.
• Investments – Usually VCs take part in 2 – 6 and in 7 – 12 funding rounds per year, sometimes in 13 – 24 and in 2. The minimum number of funding rounds for VCs in the sample is 3, the maximum is 463. Average number of funding rounds is 113.4 while median is 87.5. The most common amount of funding rounds for VCs in the sample is 3. Minimum amount of lead investments for funds is 0 and maximum is 226. Average amount of lead investments is 47.9 while median is 26.0. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -71.0 and 29.0 for funds in the sample. The average value for this difference is -7.18 and the median is -2.78. It means that these funds act as lead investors less often than other funds. The most common value is 29.0.
• Typical Rounds – Funds in the sample usually invest in Early, Private Equity and Late stages. Debt stage is less common. VCs usually participate in rounds with 3 – 4 investors. Less often in rounds with 5 – 6, 1 – 2 or 8 – 9 investors. The most common round size for VCs in the sample is 10 – 50 million. Less common ranges are 100-500 million, less than 100 thousands and 50 – 100 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 1.36 at maximum. Average value for this multiplicator is 0.43 and median is 0.3. The most common multiplicator value is 0.25.