Top 20 investors in North America that took part in the most Early funding rounds in Marketing industry over the recent years

Top 20 investors in North America that took part in the most Early funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total amount of funding rounds. These are VC funds and corporate investors in North America that have invested in Early stage over the last 2 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of funding rounds in North America is 446, which is 62.0% of the total amount of Early rounds in the Marketing industry over the last 2 years.

Top 20 investors in North America that took part in the most Early funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography – All VCs are located in The United States. California is the most common state for VCs and it hosts 8 funds. There are also funds from New York, Tennessee and Pennsylvania. The most common city is New York which is home to 6 funds. There are also funds from Menlo Park, San Francisco and Santa Monica. There are 2 countries that funds tend to invest in: The United States and Panama with the majority investing in The United States. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus – The funds’ most common field for investments is Finance. They also invest in Business Development, Gamification and Enterprise Software.
  • Important Years – The oldest fund in the sample was founded in 1986 and the newest one in 2017. In 2015 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2012 to 2021. For some funds, 2019 was the year with the most amount of deals. The biggest amount of successful exits happened between 2006 and 2021 years. For some funds, 2013 became the year with the most successful exits.
  • Investments – Usually VCs take part in 24 and in 2 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 27, the maximum is 880. Average number of funding rounds is 335.4 while median is 269.0. Minimum amount of lead investments for funds is 1 and maximum is 234. Average amount of lead investments is 68.1 while median is 32.5. The most common amount of lead investments is 1. Index of difference in percentage points of lead investments from the average is between -37.67 and 28.56 for funds in the sample. The average value for this difference is 3.53 and the median is 4.11. It means that these funds act as lead investors more often than other funds.
  • Typical Rounds – VCs usually participate in rounds with 3 – 4 investors. Less often in rounds with 4 – 5 investors. VCs in the sample have an average round size of 1 – 5 million or 10 – 50 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 664000000.0 at maximum. Average value for this multiplicator is 107050000.18 and median is 0.18. The most common multiplicator value is 0.2.
Early Stage Venture Marketing North America
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