Intro

Nowadays people consider wellness not only through fitness and nutrition but also through appearance, overall physical and mental health. We have much more bigger choice in kinds of products and services. A rise in both consumer interest and purchasing power presents tremendous opportunities for companies, particularly as spending on personal wellness restores after depression or even declining during the COVID-19 crisis. Modern consumers consider wellness in 6 dimensions: health, fitness, nutrition, sleep, appearance (beauty) and mindfulness. Each of these six categories is important for consumers. Better health consistently appears as the most important wellness dimension (and the one with the highest level of spending). Nevertheless, people's preferences vary. For example, consumers in Japan prioritize appearance while those in Germany emphasize fitness; residents in Brazil and the United States are most interested in mindfulness, those in China and the United Kingdom - in nutrition. The top 19 investors are presented in the article (according to the total amount of funding rounds). These are VC funds and corporate investors in Eastern Asia, they invested in Seed stage over the last 3 years. They are actively investing in Beauty/Fitness industry. Amount of Seed funding rounds is 25, it is 26.6% of the total amount of rounds in the Beauty/Fitness industry in Eastern Asia over the last 3 years. For example, ZhenFund is a seed stage focused venture fund with over $1 billion under management since founded in 2011. ZhenFund currently dominates China’s early stage venture capital scene, and is rapidly expanding its USA practice based in Palo Alto, California. Its portfolio has over 750 high-growth companies, including 17zuoye, OFO, VIPKID, RED, Hero Entertainment, and Urwork. ZhenFund’s mission is to support, educate, and inspire the next generation of global entrepreneurs.  

Top 19 investors in Eastern Asia that took part in the most Seed funding rounds in Beauty/Fitness
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - The majority of VCs are located either in China or Japan. There are also funds from South Korea, Beijing, Shanghai and Xiamen. The most common city is Tokyo (7 funds are there). VCs in the sample invest in China and Japan more often than they do in The United States. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Banking. They also invest in Telecommunications, Real Estate and Information Technology.
  • Important Years - The oldest fund in the sample was founded in 1983 and the newest one in 2017. In 2000 the most amount of funds were founded. 2018 holds the most deals for 7 VCs. 2019, 2016 and 2014 were also quite fruitful.
  • Investments - Usually VCs take part in 2 - 6 funding rounds per year, sometimes in 7 - 12, 2 or in 24. The minimum number of funding rounds for VCs in the sample is 4, the maximum is 424. Average number of funding rounds is 68.2 while median is 24.0. The most common amount of funding rounds for VCs in the sample is 8. Minimum amount of lead investments for funds is 0 and maximum is 112. Average amount of lead investments is 23.9 while median is 9.0. The most common amount of lead investments is 1. Index of difference in percentage points of lead investments from the average is between -38.44 and 29.0 for funds in the sample. The average value for this difference is 2.27 and the median is 6.78. It means that these funds act as lead investors more often than other funds. The most common value is 16.5.
  • Typical Rounds - Funds usually participate in rounds with 2 - 3 investors, less often in rounds with 3 - 4 or 4 - 5 investors. The most common round size for VCs in the sample is less than 100 thousands. Less common ranges are 100 thousands - 1 million, 5 - 10 million and 10 - 50 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 9.81 at maximum. Average value for this multiplicator is 0.59 and median is 0.03. The most common multiplicator value is 0.0.