Intro

The top 15 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in South Asia that have invested in Seed stage over the last 4 years. They are actively investing in Marketing industry. The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Seed funding rounds is $25.2M, which is 2.4% of the total amount of money raised in the Marketing industry in South Asia over the last 4 years.

Top 15 investors in South Asia with the biggest sum of Seed funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - All VCs are located in India. The most common city is Mumbai which is home to 7 funds. There are also funds from Bangalore, Pune and New Delhi. There are 2 countries that funds tend to invest in: India and The United States with the majority investing in India. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Finance. They also invest in Enterprise Software, Telecommunications and Social.
  • Important Years - The oldest fund in the sample was founded in 1990 and the newest one in 2017. In 2016 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2014 to 2019. For some funds, 2019 was the year with the most amount of deals.
  • Investments - Usually VCs take part in 2 funding rounds per year, sometimes in 2 - 6. The minimum number of funding rounds for VCs in the sample is 8, the maximum is 280. Average number of funding rounds is 74.8 while median is 23.0. The most common amount of funding rounds for VCs in the sample is 22. Minimum amount of lead investments for funds is 1 and maximum is 122. Average amount of lead investments is 26.0 while median is 6.0. The most common amount of lead investments is 2. Index of difference in percentage points of lead investments from the average is between -47.19 and 24.0 for funds in the sample. The average value for this difference is -5.5 and the median is 1.41. It means that these funds act as lead investors less often than other funds.
  • Typical Rounds - Funding rounds with these VCs have 3 - 4 or 2 - 3 investors. The most common round size for VCs in the sample is less than 100 thousands. Less common range is 100 thousands - 1 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 0.74 at maximum. Average value for this multiplicator is 0.14 and median is 0.0. The most common multiplicator value is 0.0.