Intro

The top 11 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in South Asia that have invested in Early stage over the last 3 years. They are actively investing in Marketing industry. The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Marketing funding rounds is $270.0M, which is 3.2% of the total amount of money raised in Early rounds in South Asia over the last 3 years.

Top 11 investors in South Asia with the biggest sum of Early funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - All VCs are located in India. The most common city is Mumbai which is home to 4 funds. There are also funds from New Delhi, Bengaluru and Hyderabad. There are 2 countries that funds tend to invest in: India and The United States with the majority investing in India. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Finance. They also invest in Retail, Enterprise Software and E-Commerce Platforms.
  • Important Years - The oldest fund in the sample was founded in 1997 and the newest one in 2017. In 2006 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2013 to 2020. For some funds, 2019 was the year with the most amount of deals.
  • Investments - Usually VCs take part in 2 and in 13 - 24 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 8, the maximum is 302. Average number of funding rounds is 137.5 while median is 122.0. Minimum amount of lead investments for funds is 3 and maximum is 122. Average amount of lead investments is 42.9 while median is 31.0. The most common amount of lead investments is 31. Index of difference in percentage points of lead investments from the average is between -28.26 and 22.71 for funds in the sample. The average value for this difference is -9.65 and the median is -14.65. It means that these funds act as lead investors less often than other funds.
  • Typical Rounds - VCs usually participate in rounds with 2 - 3 investors. Less often in rounds with 3 - 4 investors. VCs in the sample have an average round size of less than 100 thousands or 10 - 50 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 3.04 at maximum. Average value for this multiplicator is 0.51 and median is 0.17. The most common multiplicator value is 0.0.