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Nielsen Innovate

Investor type Incubator
Founders Esther Barak Landes


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 40
Average round size
The average size of a deal this fund participated in
Portfolio companies 29
Rounds per year 4.44
Lead investments 4
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 4
Key employees 3
Stages of investment

Areas of investment

  • Artificial Intelligence
  • Software
  • Analytics
  • Machine Learning
  • E-Commerce

In 2013 was created Nielsen Innovate, which is appeared as Corporate Investor. The company was established in Asia in Israel. The leading representative office of defined Corporate Investor is situated in the Caesarea.

Among the most popular fund investment industries, there are Software, SaaS. The fund has no specific favorite in a number of founders of portfolio startups. When startup sums 1 or 5+ of the founder, the probability for it to get the investment is little. For fund there is a match between the country of its foundation and the country of its the most frequent investments - Israel. Among the various public portfolio startups of the fund, we may underline OurCart, Revuze, Wizer Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund.

This organization was formed by Esther Barak Landes. The overall number of key employees were 1.

When the investment is from Nielsen Innovate the average startup value is 100-500 millions dollars. Deals in the range of 1 - 5 millions dollars are the general things for fund. The real fund results show that this Corporate Investor is 7 percentage points less often commits exit comparing to other companies. The top activity for fund was in 2015. Despite it in 2019 the fund had an activity. Opposing the other organizations, this Nielsen Innovate works on 16 percentage points less the average amount of lead investments. The higher amount of exits for fund were in 2018. The fund is constantly included in 2-6 deals per year.

The standard case for the fund is to invest in rounds with 2-3 partakers. Despite the Nielsen Innovate, startups are often financed by Wellborn Ventures, New York Angels, Microsoft ScaleUp Tel Aviv. The meaningful sponsors for the fund in investment in the same round are Wellborn Ventures, Whitestone Investment Fund, Taj Chahal. In the next rounds fund is usually obtained by Whitestone Investment Fund, Wellborn Ventures, TIC Group.

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Related Funds

Funds investing in previous rounds
These funds often invest in the rounds preceeding the rounds of Nielsen Innovate:
Typical Co-investors
Nielsen Innovate is more likely to invest in rounds together with the following funds:
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Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Nielsen Innovate:
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Funds with similar focus

Funds from Israel
Funds with similar focus located in Israel:
Funds with the same geo focus
Funds with similar geography of portfolio companies:
Funds doing lead investments
Funds with similar focus acting as lead investors:

Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Artificial Intelligence
Big Data
Machine Learning
$600K17 Jun 2020 Tel Aviv-Yafo, Tel Aviv District, Israel


$1M05 Apr 2020 New York, New York, United States


Human Resources
01 Mar 2020 Israel, North District, Israel

Video Chat
$550K02 Dec 2019 Tel Aviv-Yafo, Tel Aviv District, Israel


Artificial Intelligence
20 Aug 2019 Israel, North District


Artificial Intelligence
Computer Vision
Machine Learning
Predictive Analytics
Retail Technology
$550K01 Jul 2019 Netanya, HaMerkaz, Israel

Retail Technology
$170K01 Jun 2019 Israel, North District, Israel

Financial Services
Information Technology
02 Apr 2019 Tel Aviv-Yafo, Tel Aviv District, Israel

Information Technology
01 May 2018 Israel, North District, Israel


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