Nielsen

Status

Active

Total investments

10

Average round size

26M

Portfolio companies

10

Rounds per year

0.17

Lead investments

5

Exits

2

Areas of investment
E-CommerceInternetAnalyticsArtificial IntelligenceSaaSSocial NetworkMarketingSocial MediaAdvertisingLoyalty Programs

Summary

In 1963 was created Nielsen, which is appeared as Corporate Investor. The company was established in North America in United States. The main department of described Corporate Investor is located in the New City.

The top activity for fund was in 2013. Despite it in 2019 the fund had an activity. The common things for fund are deals in the range of 1 - 5 millions dollars. The higher amount of exits for fund were in 2002. The fund is constantly included in less than 2 investment rounds annually. Opposing the other organizations, this Nielsen works on 0 percentage points less the average amount of lead investments. Considering the real fund results, this Corporate Investor is 37 percentage points more often commits exit comparing to other organizations.

Besides, a startup needs to be aged 4-5 years to get the investment from the fund. The fund has no exact preference in a number of founders of portfolio startups. In case when startup counts 5+ of the founder, the chance for it to get the investment is meager. Among the most successful fund investment fields, there are Internet, Consumer Goods. For fund there is no match between the country of its foundation and the country of its the most frequent investments - Israel. Among the most popular portfolio startups of the fund, we may highlight Zollo, Revuze, ciValue.

The standard case for the fund is to invest in rounds with 2 partakers. Despite the Nielsen, startups are often financed by Nielsen Innovate, Wellborn Ventures, Fischer Investment Capital (FIC). The meaningful sponsors for the fund in investment in the same round are TransCosmos, TIC Group, Sonae IM. In the next rounds fund is usually obtained by TIC Group, SAP.iO Fund, PRYTEK.

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Investor highlights

Stage focus
Seed

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Investments analytics

Analytics

Total investments
10
Lead investments
5
Exits
2
Rounds per year
0.17
Investments by industry
  • Analytics (4)
  • E-Commerce (3)
  • Advertising (2)
  • Loyalty Programs (2)
  • Marketing (2)
  • Show 27 more
Investments by region
  • United States (5)
  • Israel (4)
  • Japan (1)
Peak activity year
2018
Number of Unicorns
1
Number of Decacorns
1

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Quantitative data

Avg. startup age at the time of investment
11
Avg. valuation at time of investment
230M
Group Appearance index
0.50
Avg. company exit year
3
Strategy success index
0.20

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Placense 15 Dec 2020 Analytics, Information Services, Location Based Services Seed 4M Tel Aviv District, Tel Aviv-Yafo, Israel
How we get our data

At Unicorn Nest, we combine cutting-edge technology with human expertise to build one of the most reliable venture capital databases in the market. Our process begins with automated AI-enhanced data collection, leveraging the full potential of Large Language Models (LLMs).

Later, our team of analysts takes it further with manual verification, using proprietary tools for data cleaning and validation to ensure accuracy and reliability. We cross-check and enhance our findings through press and media monitoring, integrating information from trusted news outlets and venture capital aggregators. Finally, we stay ahead of the curve by monitoring social networks like LinkedIn and X.com.