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Cloud Data Services Content Syndication Data Integration Digital Marketing E-Commerce E-Commerce Platforms Europe Information Technology Marketing Marketing Automation Retail Technology SaaS Software

Productsup Closes $20M Funding Round

– Productsup from Berlin provides an ecommerce data integration solutions that allows brands and retailers to optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, or Walmart.
– The company raised $20m in funding.
– The round was led by Nordwind Capital and venture debt providers Deutsche Handelsbank and KfW with participation from Moritz Zimmermann, co-founder of Hybris and partner at 42Cap, and the co-founders of Contorion, Richard Schwenke and Tobias Tschötsch.

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Customer data platform ActionIQ extends its latest funding round to $100M

– ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million.
– The funding includes the $32 million that ActionIQ announced in January of last year.
– The company is framing this as an extension rather than a separate round because it comes from existing investors — including March Capital — and because ActionIQ still has most of that $32 million in the bank.
– The company continues to develop the core platform, for example by introducing more support for real-time data and analysis.
– The company also argued that as regulators and large platforms restrict the ways that businesses can buy and sell third-party data, products like ActionIQ, focusing on the first-party data that companies collect for their own use, will become increasingly important.

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Information Technology Internet Marketing Automation North America SaaS Software

Swell Raises $8M in Series A Funding

– Swell from Cottonwood Heights develops a customer engagement platform for local businesses.
– The company raised $8m in Series A funding led by SkyLab Ventures with participation from Teamworthy and current investors, including Cultivation Capital.
– The new funding will be used to expand its leadership team, enter new verticals, and add some next-level features to the platform.

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Africa Digital Marketing Digital Media Email Marketing Marketing Automation Messaging SMS

Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

– Termii, a Nigerian communications platform-as-a-service startup, raised $1.4m seed funding.
– The round was co-led by African early-stage VC firm Future Africa and Japanese but Africa-focused VC Kepple Africa Ventures.
– Other investors include Acuity Ventures, Aidi Ventures, Assembly Capital, Kairos Angels, Nama Ventures, RallyCap Ventures and Remapped Ventures.
– Angel investors like Ham Serunjogi, co-founder and CEO of Chipper Cash; Josh Jones, former co-founder and CTO, Dreamhost; and Tayo Oviosu, co-founder and CEO of Paga also participated.

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Digital Marketing Enterprise Software Marketing Automation North America SaaS

Portland-area marketing automation startup Act-On raises $20M

– Growth marketing automation platform Act-On Software raised $20m in equity and debt.
– The company, based in the Portland, Ore. region, aims to help companies generate more revenue and higher customer lifetime value from their users.
– Act-On’s technology can help analyze target audience behaviors; create personalized campaigns; optimize website landing pages; and more.
– The company has a flurry of competitors including Adobe, Oracle, Salesforce, Mailchimp, and several smaller startups.
– Kate Johnson has been CEO since 2018; she was previously Act-On’s chief financial officer for more than three years.
– She also held leadership roles for six years at Portland’s Jive Software, which included helping take the company public.

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Big Data Compliance Legal Marketing Marketing Automation North America Privacy SaaS Security

DataGrail Raises $30M in Series B Funding

– DataGrail is a San Francisco, Calif.-based modern privacy platform designed to help brands to build customer trust and transparency.
– The company raised $30m in Series B funding.
– The round was led by Felicis Ventures with participation from Next47, Basis Set Ventures, Operator Collective, and previous investors.
– DataGrail intends to use the funds to continue to expand operations and its business reach.

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Analytics Artificial Intelligence CRM Marketing Automation North America Predictive Analytics Productivity Tools Sales Software

Clari revenue forecasting platform snags $150M investment and triples valuation to $1.6B

– Clari, a revenue operations platform, raised $150m in Series E funding.
– The round was led by Silver Lake and joined by B Capital Group and existing investors Sequoia Capital, Bain Capital Ventures, Sapphire Ventures, Madrona Ventures, Thomvest and Tenaya Capital.
– The company reports it has now raised a total of $285m.
– The company plans to double its employee headcount by the end of 2021.

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Event Promotion Events Marketing Marketing Automation North America SaaS Software

Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform

– Banzai announced today the successful closing of $15m in venture debt funding.
– The funding was led by Columbia Pacific Advisors and will enable Banzai to expand further to service the company’s ever-growing roster of customers, which includes companies like Nextiva, Red Hat, DataRobot, and Egnyte, along with over 3,000 other customers.
– In the past six months, Banzai has expanded their virtual event and webinar solutions through two critical acquisitions, including virtual event platform High Attendance and browser-based webinar solution Demio.
– The new funding aligns with Banzai’s near-term plan to reach profitability while maintaining a triple-digit growth rate.

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Artificial Intelligence Digital Marketing Marketing Automation North America SaaS

Blueshift raises $30 million to manage and analyze customer data

– Customer data analytics company Blueshift today announced it has closed a $30m series C round, bringing its total raised to $65m.
– The company plans to put the funds toward expanding its workforce while further developing its marketing platform.
– A recent report from Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate 4 times more revenue and 18 times greater profits than static campaigns.
– Another survey pegs the average engagement rate for omnichannel at 19% compared with 5.4% for single-channel efforts.
– San Francisco-based Blueshift’s latest raise was led by Fort Ross Ventures and Avatar Growth Capital.
– The round also saw participation from existing investors, including Softbank Ventures Asia, Storm Ventures, Conductive Ventures, and Nexus Venture Partners.

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Advertising B2B B2C Marketing Automation Natural Language Processing North America SaaS Software

Emotive raises $50M to make text marketing more conversational

– Emotive, a text marketing platform, raised $50m in Series B funding.
– The round was led by CRV and joined by Mucker Capital, TenOneTen Ventures and Stripes.
– It brings Emotive to a valuation of $400m.
– The company plans to continue developing the product, to grow its headcount to more than 200 people and to open offices in Atlanta and Boston.
– Eventually, it could also expand beyond texting.

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