Intro

Given the ever-growing amounts of all kinds of information available, the global demand for analytical services increases every year. Along with widely known approaches to data, such as risk or predictive analysis, new ones are emerging and quickly conquering significant market shares. One of the most vivid examples of such a phenomenon is the usage of big data in relation to COVID-19, where it helps in prediction and tracking, healthcare decision-making, and acceleration of drugs development, to name but a few. In addition, the Analytics industry grows exponentially because more and more state-of-the-art technologies emerge, such as IoT or AI. The big data and analytics market, which surpassed $168B worth worldwide in 2018, will reach the value of about 274 billion U.S. dollars by 2022, according to Statista. Since venture firms and corporations are reasonably attracted to this industry, late funding rounds have brought in more than 90 billion dollars over the last two years. The 20 most active investors, presented in the diagram by the sum of money in such rounds, make up a significant 70% of all finances put in the Analytics industry in the mentioned period.

Analytics Industry Top 20 Late Funding Rounds Investors
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - The absolute majority (18 out of 20) of top investors for the Analytics industry are located in the United States, with five in New York and another five - in San Francisco. Two other VCs are based in Singapore and Canada. For about ten funds, the country of the startup's and the investor's origin is the same. Because of that, projects created in the United States received the largest share of the money. Two other countries where startups attracted money from the top 20 investors in the Analytics field are China and Panama. 
  • Industry Focus - Such projects as Glassdoor, Avvo (both started up in the US), and others point out two fields common for investments: Business Development and Social Industry. However, the main focus is placed on Finance, with US-based Trumid and M1 Finance as examples. Another sphere, which attracts VCs, is Analytics (e.g., Weights & Biases from Panama).
  • Important Years - All the funds on the list were created in different years: the newest one, Durable Capital Partners, was established in 2019, and the oldest one, T. Rowe Price - in 1937. Between those two years, the funds were actively emerging in 2008. All the listed VCs led the most activities from 2013 to 2020. For some of the firms, 2020 was the year with the highest number of deals closed, which proves that the Analytics industry is unlikely to lose attractiveness for investors despite the unstable conditions for many businesses worldwide.
  • Investments - Top Analytics industry investors tend to participate in rounds 2-6 times per year, less often - up to 12 times. The numbers of rounds for the funds listed are as various as their years of foundation. Although the average value is 149, some VCs, like Geodesic Capital and Green Bay Ventures, only participated in 7-9 funding rounds. The highest number of common and lead investments are 560 and 205, respectively. The difference between funds being lead investors is significant (between -37.47 and 29.0 percentage points with an average value of -5.65). This indicates that while some VCs, such as Index Ventures or Andreessen Horowitz, often lead the rounds, many funds from the list merely do so. Most commonly, firms listed became lead investors only once. Finally, the mode for the presented data is 4.0.
  • Typical Rounds - Generally, funds that invested the most in the Analytics industry keep the round size of 100-500 million US dollars, less often - from 50 up to 100 million. There are four or five partakers per round (or, in some cases, three or four). Although the most common and average multiplicators are 0.43 and 1.12, respectively, for some companies, this value spikes up to 4.33. The minimal multiplicator is only 0.09.To summarize, the most money for late funding rounds in the Analytics industry comes from funds located in North America. Companies from the list tend to participate with up to five investors and 100-500 million dollars per round, and put money mainly in Finance, Business Development, Social, and Analytics.