How to work with the Smart Search list
In this text we describe the recommended flow for working with the sample file. Please note that it is the average action plan, you can modify it depending on your time constraints.
The first step is to divide the sample into 3 segments:
- A — first 10 places in the list
- B — from 11 to 50 places in the list
- C — from 51 place to the end of the list
For segments A and B, you need to do your homework. Using the fund’s profiles on the Unicorn Nest website, social networks, the fund’s website, and its mass media publications, try to find fragments that clearly describe the fund’s attitude towards your type of startups. It could even be a simple Google request: “Sequoia’s partner comments on the food delivery sector”. Collect these fragments in a table, you will need them when composing letters. Do not forget to save the source of such a fragment, it will be useful for further communication.
For segment A, we recommend you to compose highly customized letters. Weave the clues you found in the previous step as much as possible into the holistic story.
Ideally, these individualized letters should be made not only in relation to the fund, but also in relation to a specific recipient (key person of the fund). At a minimum level, you can go to the person’s LinkedIn profile and check if you have common acquaintances or interests. You may have even studied or worked for the same company, which is worth mentioning for the warmth of the letter.
When working with segment B, provide a place in your letter template where you can mention a fact from your homework that is relevant to you. Here it is useful to give a hyperlink to the source with this fact.
Segment C does not imply any additional customization work. But here it is worth taking time for A / B testing: letters, subject lines, pitch deck variations.