Unicorn Nest news
– Customer data analytics company Blueshift today announced it has closed a $30m series C round, bringing its total raised to $65m.
– The company plans to put the funds toward expanding its workforce while further developing its marketing platform.
– A recent report from Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate 4 times more revenue and 18 times greater profits than static campaigns.
– Another survey pegs the average engagement rate for omnichannel at 19% compared with 5.4% for single-channel efforts.
– San Francisco-based Blueshift’s latest raise was led by Fort Ross Ventures and Avatar Growth Capital.
– The round also saw participation from existing investors, including Softbank Ventures Asia, Storm Ventures, Conductive Ventures, and Nexus Venture Partners.
– BrandMaker announced a strategic investment from Rubicon Technology Partners.
– Rubicon Technology Partners is a leading private equity firm based in Boulder, Colo., that is focused exclusively on investing in and growing enterprise software companies.
– The investment will accelerate BrandMaker’s global growth strategy, particularly in North America, through continued product innovation, go-to-market expansion, and pursuit of acquisition opportunities.
– BrandMaker brings much needed collaboration, visibility and agility to marketing operations, and the ability to manage, measure and continually improve marketing return-on-investment.
– BrandMaker’s award-winning SaaS platform solves the complexity of marketing operations by removing silos and providing seamless marketing operations orchestration.
– Lexer, a customer data platform (CDP) that helps retailers gain insights by unifying data from multiple systems and sources, has raised $25.5 million in a series B round led by Blackbird Ventures and King River Capital.
– The raise comes as businesses rush to capitalize on an accelerated digital transition driven by the pandemic, with retailers particularly eager to grow their online sales by better understanding who they’re selling to.
– CDPs such as Lexer are designed to expand the utility of data analytics beyond data scientists to enable anyone, including marketers, to derive key insights from vast swathes of data.
Unicorn Nest news
– Terminus, the leading account-based marketing platform, announced today it raised a $90m Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
– With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.
Unicorn Nest news
– Raydiant is a digital signage company.
– The company raised $13m in Series A funding.
– The round was led by 8VC and Atomic, and joined by Delta Zulu, Gaingels, and BN Capital by Lerer Hippeau.
– The company will use the new capital to invest in product development and expand Raydiant’s go-to-market team.
– Cognigy secured funding from Global Brain, one of Japan’s largest venture capital firms.
– The funding will enable Cognigy to capitalize on its position as a leader in Conversational AI and customer service automation in high-growth markets such as the Asia-Pacific region.
– As customer expectations continue to evolve, Cognigy’s top priority is to equip contact centers with AI-first technology to resolve customer issues at unmatched speed and consistency.
– Its robust Conversational AI platform easily integrates into existing tools to successfully scale support and permeate more channels for customers.
– Built on the premise that Conversational AI could rival the power of customer service agents with the same human-like quality at lower costs, Cognigy aims to catalyze this unique convergence of conversation and processes.