Top 20 investors with the biggest sum of Late funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors that have invested in Late stage over the last 3 years. They are actively investing in Marketing industry.

Amount of money raised in Marketing funding rounds is $14.9B, which is 3.6% of the total amount of money raised in Late rounds over the last 3 years.

Top 20 investors with the biggest sum of Late funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The most common region for top VCs is North America which hosts 12 funds. There are also funds from Western Europe, North Africa and the Middle East, and Eastern Asia. The most common country among top VCs is The United States which hosts 11 funds. There are also funds from Israel, Japan and Switzerland. The most common city is New York which is home to 4 funds. There are also funds from Tel Aviv, Tokyo and Menlo Park. VCs tend to invest in startups from The United States, but also invest in startups from Israel, The United Kingdom, and Japan. For half of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Banking. They also invest in Business Development, Telecommunications and Enterprise Software.
• Important Years – The oldest fund in the sample was founded in 1869 and the newest one in 2015. In 2012 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2000 to 2020. For some funds, 2019 was the year with the most amount of deals.
• Investments – Usually VCs take part in 2 – 6 funding rounds per year, sometimes in 7 – 12, 13 – 24 or in 2. The minimum number of funding rounds for VCs in the sample is 13, the maximum is 463. Average number of funding rounds is 113.8 while median is 87.5. The most common amount of funding rounds for VCs in the sample is 13. Minimum amount of lead investments for funds is 7 and maximum is 226. Average amount of lead investments is 61.4 while median is 34.5. The most common amount of lead investments is 11. Index of difference in percentage points of lead investments from the average is between -31.14 and 5.47 for funds in the sample. The average value for this difference is -13.46 and the median is -14.16. It means that these funds act as lead investors less often than other funds.
• Typical Rounds – VCs usually participate in rounds with 3 – 4 investors. Less often in rounds with 4 – 5, 2 – 3 or 7 – 8 investors. The most common round size for VCs in the sample is 10 – 50 million. Less common ranges are 100-500 million, 50 – 100 million and 100 thousands – 1 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.1 at minimum and 1.71 at maximum. Average value for this multiplicator is 0.59 and median is 0.38. The most common multiplicator value is 0.25.