Top 20 investors in North America with the biggest sum of Early funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in North America that have invested in Early stage over the last 4 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in funding rounds in North America is $20.8B, which is 65.3% of the total amount of money raised in the Marketing industry in Early rounds over the last 4 years.

Top 20 investors in North America with the biggest sum of Early funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – All VCs are located in The United States. California is the most common state for VCs and it hosts 11 funds. There are also funds from New York, Washington and Massachusetts. There is an equal amount of VCs in New York, San Francisco and Menlo Park which host 6 funds each. There are also funds from Seattle. Top-1 investment geofocus for all VCs is The United States. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Gamification, Enterprise Software and Art (Auctions).
• Important Years – The oldest fund in the sample was founded in 1976 and the newest one in 2019. In 2018 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2013 to 2020. For some funds, 2018 was the year with the most amount of deals. The biggest amount of successful exits happened between 2013 and 2021 years. For some funds, 2020 became the year with the most successful exits.
• Investments – Usually VCs take part in 7 – 12 funding rounds per year, sometimes in 24. The minimum number of funding rounds for VCs in the sample is 1, the maximum is 951. Average number of funding rounds is 315.8 while median is 238.5. The most common amount of funding rounds for VCs in the sample is 4. Minimum amount of lead investments for funds is 0 and maximum is 276. Average amount of lead investments is 71.8 while median is 22.5. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -31.14 and 29.0 for funds in the sample. The average value for this difference is 8.3 and the median is 11.79. It means that these funds act as lead investors more often than other funds. The most common value is 29.0.
• Typical Rounds – VCs usually participate in rounds with 4 – 5 investors. Less often in rounds with 5 – 6 investors. VCs in the sample have an average round size of 50 – 100 million or 10 – 50 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 1186000000.0 at maximum. Average value for this multiplicator is 143125000.36 and median is 0.42. The most common multiplicator value is 0.2.