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Upper90

Founders Alex Urdea Jason Finger William Libby

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Investments

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 46
Average round size
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The average size of a deal this fund participated in
$63M
Portfolio companies 30
Rounds per year 9.20
Lead investments 5
Follow on index
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How often the fund supports its portfolio startups at next rounds
0.35
Key employees 5
Stages of investment
Debt

Areas of investment

  • E-Commerce
  • Financial Services
  • Consumer Goods
  • FinTech
  • Brand Marketing
Summary

Upper90 is the famous VC, which was founded in 2018. The venture was found in North America in United States. The main office of represented VC is situated in the New York.

The typical case for the fund is to invest in rounds with 2-3 participants. Despite the Upper90, startups are often financed by CoVenture, Social Leverage, Red Bear Angels. The meaningful sponsors for the fund in investment in the same round are WTI, Valar Ventures, Tribeca Venture Partners. In the next rounds fund is usually obtained by Winklevoss capital, Tribeca Venture Partners, Tribeca Angels.

Among the most popular portfolio startups of the fund, we may highlight Domio, ProducePay. Moreover, a startup needs to be at the age of 2-3 years to get the investment from the fund. We can highlight the next thriving fund investment areas, such as Marketplace, Agriculture. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. The fund has exact preference in some founders of portfolio startups.

The fund is generally included in 2-6 deals every year. The important activity for fund was in 2018. Considering the real fund results, this VC is 3 percentage points less often commits exit comparing to other organizations. The common things for fund are deals in the range of 10 - 50 millions dollars.

The fund was created by William Libby.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Debtsy

Consumer Lending
Credit
Financial Services
FinTech
$12M04 Dec 2023 New York, New York, United States

CapitalOS

FinTech
SaaS
Software
$9M28 Nov 2023 San Francisco, California, United States

SuperOrdinary

Beauty
Cosmetics
Wellness
$58M05 Oct 2023 Los Angeles, California, United States

Mundi

Financial Services
Information Technology
Trading Platform
$15M25 Sep 2023 Mexico, Guerrero, Mexico

Authentic Insurance

B2B
Insurance
Service Industry
$5M20 Sep 2023 New York, New York, United States

Razor Group

Brand Marketing
Business Development
E-Commerce
Information Technology
Internet
Retail
$18M17 Apr 2023 Berlin, Berlin, Germany

Finley Technologies

Compliance
FinTech
Information Technology
Software
$17M31 Jan 2023 San Francisco, California, United States

Gynger.io

Finance
Financial Services
Point of Sale
Productivity Tools
Sales Automation
$11M21 Dec 2022 New York, New York, United States

Kontempo

Financial Services
FinTech
Payments
$6M04 Aug 2022 Mexico City, Distrito Federal, Mexico
News
Mainfactor Raises $69M in Funding

– Mainfactor is a Philadelphia PA-based e-commerce company that buys, builds, and operates direct-to-consumer businesses.
– The company raised $69m through a mix of seed round equity capital and a credit facility.
– The round was led by Upper90, joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix, Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth, and Jean Pigozzi, a tech investor and renowned art collector.
– The new investment will be used to acquire direct-to-consumer businesses and grow them through digital marketing and collaborations with creators and artists.

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

– Trust, a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest, raised $9m in seed funding.
– The round was led by Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90.
– The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.
– It aims to flip the script on that, the group created Trust, which is a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest.

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Total investments 46
Average round size 63M
Rounds per year 9.20
Peak activity year 2021
Lead investments 5
Follow on index 0.35
Group Appearance index 0.70

Latest deals

CompanyIndustryRound SizeDateInvestorsLocation

Debtsy

Consumer Lending
Credit
Financial Services
FinTech
$12M04 Dec 2023 New York, New York, United States

CapitalOS

FinTech
SaaS
Software
$9M28 Nov 2023 San Francisco, California, United States

SuperOrdinary

Beauty
Cosmetics
Wellness
$58M05 Oct 2023 Los Angeles, California, United States

Mundi

Financial Services
Information Technology
Trading Platform
$15M25 Sep 2023 Mexico, Guerrero, Mexico

Authentic Insurance

B2B
Insurance
Service Industry
$5M20 Sep 2023 New York, New York, United States

Razor Group

Brand Marketing
Business Development
E-Commerce
Information Technology
Internet
Retail
$18M17 Apr 2023 Berlin, Berlin, Germany

Finley Technologies

Compliance
FinTech
Information Technology
Software
$17M31 Jan 2023 San Francisco, California, United States

Gynger.io

Finance
Financial Services
Point of Sale
Productivity Tools
Sales Automation
$11M21 Dec 2022 New York, New York, United States

Kontempo

Financial Services
FinTech
Payments
$6M04 Aug 2022 Mexico City, Distrito Federal, Mexico
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