Merchant data platform Woflow emerges from stealth with $3.5M

12 Mar, 2021

Merchant data platform Woflow emerges from stealth with $3.5M
Photo by Kelly Sikkema on Unsplash

– Woflow, a San Francisco-based data infrastructure company offering a standardized management platform for enterprises’ merchant data operations, is helping streamline the food delivery ecosystem during the pandemic.
– The company today announced its emergence from stealth with $3.5 million in funding from Craft Ventures and Base10 Partners, which it plans to put toward R&D, including scaling its product for new online ordering verticals and further developing its data science teams.
– IT teams are struggling to make sense of unstructured data, which is a problem for vendors in the food tech industry. Restaurants, for example, need their menu data translated to delivery applications with speed and accuracy, particularly to keep up with pandemic-driven demand. Woflow claims its system gets vendors onto end user enterprise platforms like Doordash within 24 hours instead of the traditional two weeks.

Analytics Artificial Intelligence CRM Information Technology Machine Learning North America
Crunchbase icon

Content report

The following text will be sent to our editors: