Marketing automation startup ActiveCampaign raises $240M

24 Apr, 2021

Marketing automation startup ActiveCampaign raises $240M
Photo by Paico Oficial on Unsplash

– Customer experience automation startup ActiveCampaign announced it has raised $240 million at an over $3 billion valuation.
– The capital comes as the startup surpasses $165 million in annual recurring revenue, up from $90 million a year ago.
– ActiveCampaign’s automations are powered in part by AI and machine learning algorithms and customized with flows that inform hundreds of unique experiences generated dynamically for each customer.
– The flows live within a visual automation map that reveals which are connected to each other, active, or in need of adjustment.
– ActiveCampaign’s platform enables brands to broadcast emails or configure triggers that send messages based on purchase intent, site visits, and engagement.
– Segmenting tools let managers group audiences and orchestrate email autoresponders, funnels, and scheduled emails.

Apps Email Marketing Machine Learning Marketing Automation North America Software
Crunchbase icon

Content report

The following text will be sent to our editors: