Sonoma Brands appeared to be the VC, which was created in 2015. The fund was located in North America if to be more exact in United States. The main department of described VC is located in the Sonoma.
Besides, a startup needs to be aged 2-3 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Yumble, True Botanicals, HUM Nutrition. The fund has no exact preference in some founders of portfolio startups. When startup sums 4 or 5+ of the founder, the probability for it to get the investment is little. Among the most successful fund investment fields, there are Consumer Goods, E-Commerce. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States.
The usual cause for the fund is to invest in rounds with 2-3 partakers. Despite the Sonoma Brands, startups are often financed by Strand Equity Partners, Rudyard Partners LLC, RiverPark Ventures. The meaningful sponsors for the fund in investment in the same round are VMG Partners, Unilever Ventures, Tim Ferriss. In the next rounds fund is usually obtained by Alliance Consumer Growth.
The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 deals per year. The real fund results show that this VC is 57 percentage points more often commits exit comparing to other companies. The top activity for fund was in 2018.
The current fund was established by Jon Sebastiani.
Funds with similar focus
| Fund Name | Location |
| 62 Capital | Australia, Nedlands, Western Australia |
| Access Japan | Hokkaido Prefecture, Japan, Sapporo |
| Breega Capital | England, London, United Kingdom |
| Concrete Rose Capital | California, San Francisco, United States |
| Formula Vision Technologies | HaMerkaz, Israel, Savyon |
| FP Angels | Delaware, United States, Wilmington |
| Gaopeng Gong Chuang | China, Guangdong, Shenzhen |
| Georgia Venture Partners | Atlanta, Georgia, United States |
| Green Spark Ventures | Colorado, Denver, United States |
| Hike Ventures | California, San Francisco, United States |
| Jump Trading | Chicago, Illinois, United States |
| Miracle of Capital Center International | - |
| RSBG Ventures | - |
| SCITI Labs (A TechNexus Venture) | Chicago, Illinois, United States |
| Tongda Touzi Xinxizixun | China, Jilin, Jilin |
| Visit Intelligence Oy | Finland, Parainen, Southwest Finland |
| Wong's International Holdings | China, Hong Kong, Kowloon |
| Zhen Shun Investment Management | Beijing, Beijing, China |
Notable deals
| Company | Industry | Round Size | Date | Investors | Location |
Bachan's | $13M | 08 Sep 2022 | Sebastopol, California, United States | ||
MERIT Beauty | $20M | 14 Sep 2021 | Los Angeles, California, United States | ||
Mixlab | $20M | 02 Aug 2021 | New York, New York, United States | ||
Mixlab | 03 Apr 2021 | New York, New York, United States | |||
Manual | $30M | 30 Mar 2021 | London, England, United Kingdom | ||
Made by Nacho | 03 Mar 2021 | New York, New York, United States | |||
Made by Nacho | 01 Jan 2021 | New York, New York, United States | |||
AVALINE | 01 Jan 2020 | Los Angeles, California, United States | |||
| $3M | 16 Oct 2019 | Old Toronto, Ontario, Canada |
– Merit is a Los Angeles, CA-based minimalist beauty brand.
– Company raised $20m in Series A funding.
– The round was led by the Growth Fund of L Catterton, with participation from Marcy Venture Partners and Sonoma Brands.
– The new investment will be used to expand the company’s color cosmetics collection and expand into new categories.
– Pet pharmacy Mixlab raised $20m in Series A funding.
– The round was led by Sonoma Brands and included Global Founders Capital, Monogram Capital, Lakehouse Ventures and Brand Foundry.
– The company has total funding of $30m.
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Unlock all data Latest deals
| Company | Industry | Round Size | Date | Investors | Location |
Bachan's | $13M | 08 Sep 2022 | Sebastopol, California, United States | ||
MERIT Beauty | $20M | 14 Sep 2021 | Los Angeles, California, United States | ||
Mixlab | $20M | 02 Aug 2021 | New York, New York, United States | ||
Mixlab | 03 Apr 2021 | New York, New York, United States | |||
Manual | $30M | 30 Mar 2021 | London, England, United Kingdom | ||
Made by Nacho | 03 Mar 2021 | New York, New York, United States | |||
Made by Nacho | 01 Jan 2021 | New York, New York, United States | |||
AVALINE | 01 Jan 2020 | Los Angeles, California, United States | |||
| $3M | 16 Oct 2019 | Old Toronto, Ontario, Canada |
