Lexer raises $25.5 million to unlock insights from retailers’ customer data

26 Feb, 2021

Lexer raises $25.5 million to unlock insights from retailers’ customer data
Photo by Hack Capital on Unsplash

– Lexer, a customer data platform (CDP) that helps retailers gain insights by unifying data from multiple systems and sources, has raised $25.5 million in a series B round led by Blackbird Ventures and King River Capital.
– The raise comes as businesses rush to capitalize on an accelerated digital transition driven by the pandemic, with retailers particularly eager to grow their online sales by better understanding who they’re selling to.
– CDPs such as Lexer are designed to expand the utility of data analytics beyond data scientists to enable anyone, including marketers, to derive key insights from vast swathes of data.

Analytics Big Data Business Intelligence Data Integration Digital Marketing Marketing Automation Oceania Predictive Analytics SaaS
Crunchbase icon

Content report

The following text will be sent to our editors: