Feedback Loop, which helps enterprises garner real-time market research, raises $14M

24 Mar, 2021

Feedback Loop, which helps enterprises garner real-time market research, raises $14M
Photo by Alejandro Escamilla on Unsplash

– Feedback Loop has raised $14m in a funding round as part of a push to “automate and democratize” consumer research.
– The company is designed to allow non-researchers within a company to gather feedback by introducing what Feedback Loop CEO Rob Holland calls “research guardrails.”
– The platform can be used to garner feedback on behaviors and preferences or to A/B test new ideas and concepts before, during, and after the main product development phase.

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