Mercury Announces $120M Series B Round
31 Jul, 2021
– Elevate Brands raised an additional $250m, bringing the company’s funding total to over $317m in 2021.
– The majority of the funding comes from its existing global group of technology, fintech and eCommerce business leaders, as well as new investors that include Novel TMT, FJ Labs, the chairman of SEA (which owns Southeast Asia’s largest eCommerce platform), the former CEO of The Iconic, board members of Yieldstreet and Advantia Health, the co-founders of Intermix and Quadpay, and Ted Zagat, the co-founder of Rimeto.
– Elevate Brands has quickly gained operational leverage across its portfolio by implementing best practice branding and supply chain optimization to its portfolio of category-leading brands.