BlueOcean raises $15M to measure brand sentiment with AI

22 Jul, 2021

BlueOcean raises $15M to measure brand sentiment with AI
Photo by Annie Spratt on Unsplash

– BlueOcean, a software-as-a-service platform that taps AI to deliver brand strategy insights, announced that it closed a $15 million series A round led by Insight Partners.
– The company says that the funds will be used to grow its team, deepen existing investments in AI, and build on BlueOcean’s existing customer base.
– Brand drives revenue. The strength of a company’s brand directly affects its ability to sell to a customer, acquire talent, and drive shareholder value. According to McKinsey, strong brands consistently outperform the market. The world’s 40 strongest brands “yielded almost twice the total return to shareholders of an investment in a Morgan Stanley Capital International (MSCI) World index certificate over the course of the 20-year period ending in 2019.”

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