Audience engagement startup Trufan raises $2.3M

16 Mar, 2021

Audience engagement startup Trufan raises $2.3M
Photo by Joel Filipe on Unsplash

– Trufan, a startup selling tools helping marketers analyze their social followings and collect audience data, announced today that it has raised a $2.3 million seed round.
– The round was led by Moneta Ventures, with Moneta partner Sabya Das joining Trufan’s board of directors.
GP Ventures, Protocol Ventures and Athlete Technology Group also participated, as did angel investors including Innovative Fitness founder Curtis Christophersen, Utah Jazz forward Derrick Favors and Chicago Bulls forward Thaddeus Young.
– The company plans to integrate the two main products and launch a consolidated, privacy-compliant customer data and audience engagement platform with new branding and pricing.

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